I probably could get it done for less, the clip is only $2,600. The labor and additional parts (such as new seals, gaskets, t-stat, spark plugs, etc.) comes to about $2,900. I thought it was a tad excessive at first, too.
But then, I realized that EVERYTHING is being done by someone who has done this countless times before. Considering what goes into a proper 1JZ swap, the cost doesn't really bother me that much. Aaron charges what he does, and like many other people on this board, I know that you get what you pay for.
Consider that the wiring harness has to be extended, motor mounts modified, power steering lines modified, A/C lines modified, new accelerator cable installed, intercooler and piping put into a car that never had it to begin with, yadda yadda yadda. It's a HUGE thing. Not only that, but everything has to be taken out of a 1/2 cut in the first place!
Considering all that, $2,900 isn't really that big of a deal to me. :icon_bigg I should stop complaining already.