When I originally purchased my Supra, the transmission held up "okay".
After making over 300rwhp, it really started to lose purpose and eventually shot itself.
After installing another transmission in good shape, I installed a B&M Transmission cooler at the same time and ever since, the transmission has held up to A LOT more abuse and has lasted twice as long as the last one. Daily driven, Brake boosting, lots of WOT shifts, even a couple fierce burnouts.
100% recommend getting a transmission cooler to ANYONE with an Auto.
It will work you wonders.
You wouldn't believe how high of a percentage of transmissions fail because of heat.
The 14,400 BTU is what I'm using and it works great.

I'm sure others will chime in as well.
I know IJ is running one, but not sure of what kind. Maybe the good man will chime in.
Jeff