TheHeffNerr said:water cooling is sooo much better then air cooling, i personally use air cooling because it's much more of a challenge to keep the temps low and a high overclock, imo water cooling is cheating.
google, use it, learn something.
My friend that has more money, builds computers for a living, and upgrades every couple months has had both...
A well designed case with good airflow (not tons of fans, you need directional FLOW) with good heatsinks will be just as effective as water cooling (unless you cheat and use ice in the water or stick the radiator outside).
water cooling is NOT durable enough for quite a few reasons, but I'm not arguing about this...