If you've got a mechanic's stethescope (or long screwdriver/baseball bat/broomstick to ear), you should be able to hear very easily whether it's in the top end or bottom end even if you don't know what you're listening for. Put the stethescope (or whatever you're using) to different places on the top end of the engine (valve covers, injectors, etc.), see where the noise is louder. Then go to the bottom end and listen from the oil pan. You should be able to hear where it's louder and where it's quieter at the very least. If it's loudest on top, it's definitely not rod knock. Shouldn't be too hard to tell what you are closest to while testing, and that should give you a good idea of what could be making the noise.
IJ's injector clip trick is another good way of ruling out rod knock.