I'm going with IJ on this one, he's usually right anyways...lol.
Seriously though, when a car is produced the manufacturer pick a company and gets them to either make a tire for them or chooses a tire that is already made that suits what they want.
The sticker on the car tells you what PSI to run on the tires the car came with. I doubt anyone is running the original tires still or OE replacement tires. Same size and tire pressure markings still don't make it the same tire. The compound is different, the tread patterns are different and all make the tires react differently to different tire pressures.
It's likely that as with most manufacturers, toyota chose to mark a few PSI lower than the max on the tires is came with for ride comfort and quality. They test the car at different pressures to determine which one is the one they want, they account for wear, ride quality, responsiveness etc.
After so long, the sticker means nothing, go with what the tire max. pressure is and you can move down depending on setup/preferences. Running 32 PSI on a 50PSI tire is just called underinflation. Lower it to your preferences but don't go to low, and do not exceed the max for any reason.