There's a reason you don't see it discussed much
Way over priced for what it is - there are better alternatives available for less $$$ - this is not opinion either. If you are going to pay that much for a quart of oil, buy Red Line and get the best there is. Or, you could buy Castrol European Formula (aka German Castrol) 0W-30 and get a top line PAO synthetic oil for a couple bucks less per quart. Of course, if you get the Toyota oil for free that's a different story.
What's more important is running the correct viscosity - a 0w, 5W or 10W-30 is what you want - the above German Castrol is outstanding.
Toyota filters (at least the Made in Thailand ones) are crap.
Might want to read the Motor Oil 101 link in my sig - read the stickies in this section as well.